Team BMC and Mammut announce collaboration in World Cup Crans Montana
Mammut and Team BMC have become partners. In Crans-Montana, the two Swiss brands announced their partnership for the next three years.
July 1, 2024
.jpg)
Mammut supports Team BMC’s riders with active, off-the-bike outdoor apparel, for instance, for other training activities besides cycling. Both Jordan Sarrou and Titouan Carod are known for practicing other sports to get in shape for the biggest races of the season, and that’s where Mammut supports them.
The connection between Mammut and Team BMC is obvious. Both seek the thrill of adventure in the mountains and push beyond possible limits.
“At Mammut, we’re all about mountains, adventure and safety,” Nic Brandenberger, Chief Marketing Officer at Mammut says. “Our mission is to enable people to push their limits and inspire them to experience the mountains for themselves in a safe and responsible way. Every product is a testament to our shared love for mountain sports. We are thrilled to add the riders of the BMC team to this movement.”
Team BMC principal Amaël Moinard is happy to have Mammut on board. “With such a qualified and high-quality brand from Switzerland, we continue to push what we stand for as Team BMC. This partnership exemplifies our Swiss background and together we will communicate the message of pushing our limits to the outer world.”
More information about the team: https://bmc-switzerland.com/pages/team/team-bmc
About Mammut
Founded in 1862, Mammut is a Swiss outdoor company that provides high-quality products and unique brand experiences for fans of mountain sports around the world. This leading international premium brand has stood for safety and pioneering innovation for 160 years. Mammut products combine functionality and performance with contemporary design. With its combination of hardware, shoes and clothing, Mammut is one of the most complete suppliers in the outdoor market. Mammut Sports Group AG operates in around 40 countries and employs around 850 people.
Team Contact
Sjors Beukeboom
Sports Marketing Communication Coordinator
E: sjors.beukeboom@bmc-switzerland.com | M: +316 309 8 309 2
BMC Switzerland AG
Sportstrasse 49 | CH-2540 Grenchen | Phone +41 32 654 14 54
Media Contact
